Content to connect real people in the real world

Turn down the volume with handcrafted, small batch, organic storytelling planned and created by and for genuine human beings.

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  • Your audience is not an algorithm.

    Outside consumer e-commerce and retail sales, quality of communication wins over quantity every time. Knowing who you’re serving and discussing subjects they want to hear about (from you) in online and offline formats they prefer—is still the heart of acquisition and retention in healthcare, community services, cultural preservation, and other high-touch fields.

A little mindfulness.
A lot of moxie.

  • I’m JoAnn. I’ve contributed to dozens of nationally award-winning marketing programs over the last 25 years and counting—and earned a reputation as a quick study, a straight shooter, and a loyal collaborator.

    Since leaving the agency world for solo practice in 2015, I’ve continued to help clients of all stripes, from local nonprofits to Fortune 100 corporations, build strong connections. Bonus points for those whose purpose transcends profit and loss.

    • Strategic Thinking

      I find the hole before it ruins the tapestry, the path forward in the fog, and the high ground on the battlefield, increasing effectiveness and efficiency.

    • Clarity

      I challenge organizations to say what they mean and mean what they say to build real connections and earn trust.

    • Collaboration

      I facilitate unity building among teams and audiences to drive lasting and collective change, both inside and out.

    • I’ll get to know your company and your initiatives as if they are my own, whether we work together on a single project or a 10-year retainer.

    • I’ll look out for your budget and your time, both in my own engagement and in solutions and partners I recommend to you.

    • I’ll bring the New England-raised calm, the California-born confidence, and the Hatch green chile. Every time.

    • Solo strategy, writing, and editing since 2015

    • Previously:

      • Fingerpaint

      • McMurry (now Manifest)

      • WMHT

      • Mount Ida Press

    • MFA in Creative Nonfiction, University of King’s College (Halifax) + Dalhousie University

    • BA in English/Writing, Fairfield University

Talk to Me

  • "What really sets JoAnn apart is her remarkable ability to turn confusion into clarity, making complex ideas feel simple and approachable. Whether she’s working one-on-one or with a team, her generosity of spirit and expertise inspire and empower everyone around her to do their best work."

    Stephanie Brown, Independent Brand Strategist + Storyteller

Choose your adventure.

  • Get to work

    Together, we’ll map out a project plan scaled to your goals, needs, and resources.

    Then, my team and I will dig into the best combination of discovery, strategy, execution, and education phases to drive your desired outcomes.

    Starting at $5,000
    Fixed prices. No surprises.

    Learn more

  • Build your program

    First, we’ll take a deep dive into what you’re doing and where you’re going.

    Together, we’ll craft an evenly paced plan to achieve your objectives while baking strategy into your team’s workflow and systems to generate sustainable results.

    $3,000/month or $5,000/month
    Only 3 available. Renewable terms.

    Learn more

  • Pick my brain

    Sometimes, you just need the time to talk through next steps with an experienced thought partner.

    When you need to brainstorm fresh ideas, get a gut check on your plans, or hear a fresh perspective, I’m here for you.

    $300/hour
    No commitment required. Limited availability.

    Ask to Schedule

  • Writing and editing

    I take on a limited number of long-form writing and editing projects each year, with preference to ongoing engagements.

    I am open to bylines and ghostwriting, as well as structural or line editing.

    The perfect fit a feature article, magazine, or trade or mass-market book (whether to be self- or traditionally published).

    Starting at $1,500
    Priced by length + scope of work.

    Let's talk

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