The benefit of bridging one of the most exciting divides in history—the shift from print to web—is that I think in a way that underlies them both.  

Content strategy can cross channels or streamline a single site. It complements user experience design and informs digital architecture. But it's simpler than that. It's all about figuring out who you're talking to and documenting what they need you to say to get your point across and keep them invested in your organization or initiative.


CONTENT AUDIT

When you're ready to evaluate your existing channels, I'll catalog everything you have, from pages to videos, compare that to your analytics reports, and evaluate how well your content is performing and where it needs attention, setting you up to make smart, efficient decisions about your new initiatives.

Pricing: From $1,000

AUDIENCE PERSONAS

By researching your market and the people you're trying to reach, I'll help you narrow down the differences that matter between your different audience segments. From there, I'll create individual personas that help you put a face on each segment. Taking this step early ensures that you'll create more efficient, effective content over time.

Pricing: From $1,500

PLANNING & DOCUMENTATION

From organization-wide, long-term content strategies to conversion pathways or individual website plans, a documented strategy gives you a blueprint for content creation. To keep costs under control, this strategic work typically accompanies your site map and precedes any wireframing or design. 

Pricing: From $1,500



An incredibly gifted and strategic writer and editor with a mastery for developing smart content …
— Editorial colleague